New York-based executive advisor, statistician, and founder. Combining over a decade of C-suite analytical strategy with a 100% non-profit innovation ecosystem spanning biodiversity conservation, cultural heritage, and open civic data.
Partnering with executive leadership to turn complex causal data, econometrics, and app ecosystems into clear commercial outcomes.
Partnering directly with CEOs, CMOs, and VPs to diagnose commercial bottlenecks, design incrementality testing frameworks, and de-risk multi-million dollar capital allocations.
Specializing in Bayesian structural time series, causal impact studies, and DMA-level incrementality testing to uncover true business lift beyond standard attribution models.
Leading high-performing, cross-functional squads—data scientists, cloud engineers, product teams, and account directors—orchestrating execution with high velocity and clarity.
Directing the analytical strategy for Google's largest enterprise App clients across the Americas. Driving causal measurement, customer lifetime value optimization, and app growth architecture.
Served as senior analytical advisor across Telecom, Content, Gaming, Education, and Automotive sectors in Latin America and North America.
Built and led the data and analytics function for one of Brazil's fastest-growing food tech and health nutrition companies (acquired by Nestlé Health Science).
Directed digital intelligence and performance analytics across web and mobile touchpoints for one of Brazil's top telecom carriers.
Spearheaded advanced data science and big data initiatives for Latin America's largest media and entertainment conglomerate.
Drove marketing science, CRM intelligence, and consumer analytics for global beauty brands across the Brazilian market.
Operating across four international career hubs—Rio de Janeiro, São Paulo, Toronto, and New York City—complemented by global exploration across 30+ cities and five continents.
Google Americas Apps Headquarters. Driving high-stakes strategic growth for global apps.
Google Canada Auto Industry analytical leadership and market trend diagnostics.
Head of Data at Puravida (Nestlé) & Google Brazil Large Customer Sales.
UERJ Statistics foundation, Rede Globo, TIM Brasil, and L'Oréal data science.
Every initiative in this ecosystem is built and operated strictly as a non-profit—applying analytical rigor, open data, and product design to biodiversity conservation, natural heritage preservation, and parliamentary transparency for the public good.
A non-profit, multilingual digital portal (EN, PT, ES, FR) mapping all 77 National Parks and 52 Gateway Cities of Brazil. Integrates satellite cartography, flight logistics, trail networks, climate diagnostics, and sustainable travel itineraries across Brazilian biomes.
A non-profit interactive guide to rare natural phenomena, seasonal ecological spectacles, and singular living traditions across Brazil. Connects travelers and conservationists with fleeting, once-a-year events—from bioluminescence and wildlife migrations to ancestral festivals.
A non-profit civic intelligence and parliamentary transparency platform that gamifies open legislative data from the 57th Legislature of the Brazilian National Congress. Uses fantasy card mechanics (inspired by FUT & Cartola FC) to make public spending, attendance, and legislative performance accessible to citizens.
Translating econometric theory and enterprise-scale measurement into practical frameworks for university cohorts, industry symposiums, and executive boards.
Teaching executive cohorts how to move beyond correlated metrics and measure true incremental revenue through Bayesian causal testing and synthetic controls.
Unpacking user acquisition economics, retention decay curves, and lifetime customer value modeling for mobile-first business models.
Bridging the communication gap between technical engineering squads and non-technical C-suite stakeholders.