Pro-Bono Venture Engineering • C-Suite Strategy • Causal Econometrics

Senior Technology Executive & Technical Co-Founder

Principal Analytical Lead at Google NYC, statistician, and builder. Combining over a decade of C-suite commercial strategy, causal econometrics, and M&A data leadership with an open-access, non-profit technology ecosystem dedicated to conservation, living heritage, and civic transparency.

Civic Tech Labs & Public Goods Executive One-Sheeter CV
3 Civic Labs Open-Access Public Goods
10+ yrs C-Suite & M&A Data Leadership
4 Global Hubs Rio • São Paulo • Toronto • NYC
Open Data Spatial, Legislative & Ecological

Leadership & Advisory Across Global Category Leaders

PURAVIDA
Nestlé Health Science
TIM
globo
L'ORÉAL
Enterprise & Venture Leadership

Executive Trajectory

Partnering with executive boards and C-suite leadership to turn causal econometrics, enterprise data architecture, and international squads into measurable commercial outcomes.

C-Suite & Board-Level Advisory

Guiding multi-million-dollar capital allocations, de-risking marketing and growth investments through Bayesian causal testing, and advising VP and C-level stakeholders on long-term commercial strategy.

Organizational & Squad Leadership

Leading matrixed, cross-functional squads of data scientists, cloud engineers, product managers, and client leads across international markets spanning the United States, Canada, and Brazil.

Venture M&A Infrastructure (Puravida / Nestlé)

Built the enterprise data foundation, reporting governance, and BI team from zero at Puravida, directly enabling institutional due diligence and acquisition by Nestlé Health Science.

Career Milestones & Roles

Google Current Sep 2025 – Present New York, NY · On-site

Principal Analytical Lead, Americas Apps

Directing the analytical strategy for Google's largest enterprise App clients across the Americas. Driving causal measurement, customer lifetime value optimization, and app growth architecture.

  • Partnering with executive leadership at category-defining tech and retail apps to evaluate user acquisition velocity, retention economics, and market share.
  • Executing scalable causal impact studies and testing agendas to quantify true marketing incrementality on million-dollar campaign deployments.
  • Advising boards and executive growth teams on app ecosystem competitiveness and consumer behavioral shifts.
Google Jul 2022 – Aug 2025 (3 yrs 2 mos) São Paulo, Brazil & Toronto, Canada

Analytical Consultant & Canada Auto Analytical Lead

Served as senior analytical advisor across Telecom, Content, Gaming, Education, and Automotive sectors in Latin America and North America.

  • Analytical Consultant (Integrated Services & Large Customer Sales): Trusted advisor to enterprise clients, developing statistical forecasting models, incrementality roadmaps, and data-driven solutions.
  • Analytical Lead, Canada Auto Industry (Toronto): Dedicated cross-border leadership assignment advising the Canadian automotive market on digital consumer journeys and measurement architecture.
Puravida (Nestlé Health Science) Apr 2021 – Jun 2022 · 1 yr 3 mos São Paulo, Brazil

Head of Data Analytics

Built and led the data and analytics function from zero for one of Brazil's fastest-growing food tech and health nutrition companies, directly supporting its institutional acquisition by Nestlé Health Science.

  • Architected the enterprise analytics foundation, data governance, and BI reporting across e-commerce, marketing, and supply chain.
  • Built and managed the BI and data engineering team, delivering unit economics and LTV/CAC reporting for C-level M&A due diligence.
TIM Brasil (Telecom Italia) Sep 2020 – Apr 2021 · 8 mos Rio de Janeiro, Brazil

Digital Analytics & Intelligence Lead

Directed digital intelligence and performance analytics across web and mobile touchpoints for one of Brazil's top telecom carriers.

Rede Globo Nov 2019 – Sep 2020 · 11 mos Rio de Janeiro, Brazil

Senior Data Science Specialist

Spearheaded advanced data science and big data initiatives for Latin America's largest media and entertainment conglomerate.

L'Oréal Apr 2018 – Nov 2019 · 1 yr 8 mos Rio de Janeiro, Brazil

Senior Data Intelligence Analyst

Drove marketing science, CRM intelligence, and consumer analytics for global beauty brands across the Brazilian market.

Academic Foundation, Research & Open Source

MBA — Business Administration & Management
FGV (Fundação Getulio Vargas)
2020 – 2022 · Executive General Management
Bachelor of Science — Statistics (BS)
UERJ (Universidade do Estado do Rio de Janeiro)
2011 – 2016 · Core Econometrics & Statistical Theory
Academic Editor & Open-Source R Contributor
IME-UERJ (Free Software for Statistics) & Epi-R
2012 – Present (14+ yrs) · Epidemiological Data & Statistical Computing
31+ Industry Certifications & Credentials
Google Ads Measurement, Google BI & Data Analytics
Languages: English (Full Professional) · Portuguese (Native)
Pro-Bono Venture Engineering & Open Data

Civic Tech Platforms & Digital Public Goods

Every platform below is designed, architected, and maintained strictly pro-bono as an open-access public service—deploying satellite cartography, gamified data pipelines, and distributed APIs to solve complex spatial, cultural, and civic challenges.

parksbrazil.com
Parks Brazil — Spatial Data & Travel Tech Architecture
Open Spatial Data & Eco-Tourism Tech

Parks Brazil

Spatial Data & Travel Tech Architecture
parksbrazil.com ↗

Spatial data infrastructure, multi-lingual dynamic localization (4 languages: EN, PT, ES, FR), API feeds, satellite telemetry, and national park mapping across all 77 National Parks and 52 gateway cities of Brazil.

Spatial Data Infrastructure Satellite Telemetry 4-Language Localization 77 National Parks
congressofc.com
Congresso FC — Civic Intelligence & Gamified Ingestion Pipelines
Civic Transparency Engine & Open Legislative Intelligence

Congresso FC

Civic Intelligence & Gamified Ingestion Pipelines
congressofc.com ↗

Automated ingestion pipelines handling open parliamentary data for 590+ politicians across the Brazilian National Congress, translating complex legislative and public spending metrics into consumer-grade gamified fantasy mechanics.

Data Ingestion Pipelines 590+ Politicians Open Parliamentary API Gamified Civic Tech
umavez.com
Uma Vez — Algorithmic Cultural & Ecological Registry
Open Ecological Data & Living Heritage Platform

Uma Vez

Algorithmic Cultural & Ecological Registry
umavez.com ↗

Chronological event discovery, temporal data curation, and preservation architecture for rare natural phenomena, seasonal ecological outliers, and living traditions across Brazilian biomes.

Temporal Data Curation Chronological Discovery Ecological Registry Living Heritage
Geographic Footprint

Four Hubs. Global Perspective.

Operating across four international career hubs—Rio de Janeiro, São Paulo, Toronto, and New York City—complemented by global exploration across 70+ cities and five continents.

Lived & Worked Hubs (4)
Visited Cities (73)
Countries (14)

New York City

Current Base

Google Americas Apps Headquarters. Driving high-stakes strategic growth for global apps.

Toronto

North American Mobility

Google Canada Auto Industry analytical leadership and market trend diagnostics.

São Paulo

LatAm Tech & Commerce Hub

Head of Data at Puravida (Nestlé) & Google Brazil Large Customer Sales.

Rio de Janeiro

Foundations & Media

UERJ Statistics foundation, Rede Globo, TIM Brasil, and L'Oréal data science.

Thought Leadership

Executive Lectures & Masterclasses

Translating econometric theory and enterprise-scale measurement into practical frameworks for university cohorts, industry symposiums, and executive boards.

Masterclass

Causal Inference in Commercial Decision Systems

Teaching executive cohorts how to move beyond correlated metrics and measure true incremental revenue through Bayesian causal testing and synthetic controls.

Keynote

The Economics of Enterprise Apps

Unpacking user acquisition economics, retention decay curves, and lifetime customer value modeling for mobile-first business models.

Academic Workshop

Data Strategy for Modern Boardrooms

Bridging the communication gap between technical engineering squads and non-technical C-suite stakeholders.